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Living Lighting in the Beach

Bright ideas for lighter living

If you’re looking for a unique, quality lamp or fashionable lighting fixtures at a competitive price, you’re bound to get lots of bright ideas at Living Lighting, in the Beach Home Decor (1841 Queen Street E).

Store manager, Norton Abramson, estimates he has about 1,000 lamps and fixtures hanging from the ceiling, adorning the walls or decorating the floor. Customers also will find a wide assortment of lighting-related accessories such as lampshades, dimmer switches, and of course, light bulbs of all descriptions.

Living Lighting in the Beach represents leading North American manufacturers in the fashion lighting market, including brands such as Artcraft, Hinkley, Murray Feiss, Schonbeck, Casablanca, Juno, Kichler and Hubbardton Forge. The products range from decorative chandeliers, wall fixtures, to floor, table and wall lamps,  exterior fixtures, landscape lighting, ceiling fans, track and recessed lighting.

A recent trip to Living Lighting revealed another pleasant surprise – the store offers the latest in home fashion décor beyond lighting. Displayed and tucked in corners and on walls is a selection of mirrors, framed prints and accent furniture.

Living Lighting offers free, in home technical and design consultation to customers through the services of its staff, including an interior designer. The service is a big help in estimating the number and placement of recessed lighting fixtures, or deciding the best way to provide adequate, attractive lighting in a particular room or space.

Better, spacious presentation
The space at 1841 Queen East may be new (opened May 2007), but Norton has owned the store in the Beaches for 21 years. He encourages both returning and new customers to experience the new, more spacious location.

“The parking is better,” he says, “and the location is easier to get to from almost any direction. Because of the size and shape of the store, it is easier to walk around and view the items – plus we now carry  a wider assortment of product”.

Customers aren’t having trouble finding Living Lighting. Some have been returning for 21 years, and others travel to the Beach from outside the area.

Quality, price and style
“Customers want quality,” says Norton, “And unique styling. We’ve got a wide selection here and you can get that high end look at a moderate price.”

Living Lighting is a franchise and customers benefit from the buying power of the 33 Living Lighting stores across Canada.

Norton attends two massive North American lighting shows each year to learn about new trends, select inventory, and bring the latest fashions to his customers at extremely competitive prices.

More than just lights
For Norton, it’s not just about making that initial sale. Long term relationships are the foundation of his business.

He describes a recent incident when a new customer came into the store looking for a particular fixture style. Norton encouraged her to have a closer look at items she might like better. She returned home more informed and determined to reassess what she needed before making her purchase.

“I came into the store just expecting to buy a light” she explained, “But now I realize I have many lighting options for decorating my home.”

This, in the end, is what Living Lighting in the Beach is all about – making sure customers get what they really want.

1841 Queen Street, East