Threads Lifestyle both surprises and delights its visitors. New and return customers to 1842 Queen Street East find themselves in 3200 square feet packed with quality, great looking, functional clothing for living, playing and traveling.
“It’s rare that someone comes in and doesn’t love the store,” says owner Steve Cross, “Whether you’re a traveler, mother with kids, or outdoor enthusiast, everyone loves the store.”
When Threads first opened 6 years ago, outdoor and travel clothing was just beginning to take on a more fashionable look.
As the former general manger of Toronto’s Mountain Equipment Coop, Steve wanted
to provide a store in the Beaches that offered quality clothing for outdoor activities and travelers– but with a difference.
The difference is that Threads operates by its motto, “clothing to live, play, and travel.” The products look good because they are “trend right”, rather than “trendy”; they feel great because the fabrics “breathe”; and they work!
Threads quickly developed a reputation for its product. It broke through the idea of what Steve describes as “desperation travel clothing”, and now sells the best travelware in the city, items that carry and wash easily as well as look great.
The store carries apparel and footwear covering ages from infants to adults. Included are marino wool shirts, long johns and undergarments; fabrics more “breathable” than cotton; and many choices with sustainable fabrics including certified organic. This spring, Threads plans to expand its product line to additional outdoor accessories including family camping items.
Threads was the first in Canada to carry labels such as 66 North, Horny Toad Activeware, Loli, and Boggs Boots. They are items one simply cannot find anywhere else in Canada as well as the popular fashion brand, Nic and Zoe. Premium outdoor brands are sourced from Canada as well as places such as Iceland and the USA.
Customers will discover that Threads staff are trained to treat people right, emphasizing relationship building over selling. Customers have 3 options for shopping. They can purchase in store, register their name and receive a list of benefits including buyback programs for kids, or purchase a Club Thread card with 20% year round discount plus more.
Steve’s 3 tips when selecting outdoor or travel clothing
- Use a layering approach, especially if outdoors.
- Pick fabric that breathes and dries quickly.
- Buy less but buy better
Threads Lifestyle, 1842 Queen St. E.
Open seven days a week.