Since opening Envy Eyewear almost four years ago, owner Jasmine Boga has traveled the world in search of the best and latest designs in frames to suit her Beaches clientele. Her annual visits include trade shows in Milan, New York and Paris.
“A good optician has to know the brands so the customer can feel confident,” she explains, “especially since they can’t see as well when they are trying them on.”
Envy Eyes offers its customers full service, from the initial eye exams by an onsite doctor three afternoons a week, to a choice of quality, stylish glasses. Envy Eyewear’s premium brands include internationally recognized Lindberg, the feather-weight beauty of IcBerlin and Blac, known for its carbon fibre frames and titanium collection.
Selecting the right frames is a real science for Yasmine. First she interprets the prescription to see what style of frame and material will suit the weight of the lens. She then takes time to analyze her client’s faces, round faces for example, suit square frames, smaller faces look better with a smaller frame. She gets to know her clients as well; some occupations call for a more conservative look, others require some flare.
A real family business, it’s Yasmine’s father who does the eye exams. There’s also a second full time optician and part time optical assistant at the store. As an added customer bonus, the cost of the exam is waived if you purchase prescription glasses at the store. You can get your contact lens there, and Yasmine also carries children’s eyeglasses and “petite” sizes for ‘tweens and small adults.
With today’s awareness of the importance of sun protection, particularly for children, the store has a variety of designer sunglasses in child, petite and adult sizes. Prescription sunglasses, of course, are also available. Some of the most stylish designers include premium polarized sunglasses maker, Maui Jim.
Yasmine enjoys her Beaches customers who appreciate and support local shops. She also finds that they love the styles she carries, her knowledgeable staff, the selection and her full service. A big believer in “giving back”, Envy Eyewear supports community causes such as sponsoring a band each year for the annual Beaches Jazz Festival.
Envy Eyewear Boutique, 1944 Queen Street East, 416-699-3407