Opened just last September, Titika is the brainchild of two young fashion designers who met while studying at Toronto’s George Brown College. Courtney, who already had her own design line by the time she was 18, met up with international student, Eileen, and the rest – as they say – is history. For a few months following graduation, the two women sold their clothing line online and wholesale, but as soon as they could, they moved into a storefront on Queen Street East, directly across from Kew Gardens Park.
“Customers constantly comment on the vibrant colours and the unique designs of our clothing,” explains Courtney, “None of these items are mass produced, and every piece is designed with the woman’s body in mind.”
Every item in the store, including gym, yoga and tote bags, has been designed by either Eileen or Courtney then manufactured into bright, beautiful clothing pieces that are both fashionable and functional. Eileen describes everyone involved in the business as truly part of the team, including her young son William who came up with the name and the idea for their logo! The pants, tops, jackets, sports bras, vests, coats, etc. are all suitable as athletic wear, but unlike many athletic styles, they come in fashion forward styles suitable for wearing outside the gym. The clothing can be worn for yoga, dancing, cycling or just taking a walk. They are for women on the go, whether they are moms with young children, or women just out and about in the city.
“The clothing lends itself beautifully to a healthy, active lifestyle”, says Courtney, “It is perfect for many who are tired of just hanging out in jeans and who want to look good and be comfortable.”
Both designers have signature pieces, for example, Eileen’s “E-Jacket” and high-waisted yoga pants. Courtney concentrates more on the sporting line, and “models” the clothing by wearing it while she works in the store.
Every Titika garment is of superior quality, made from cotton or performance fabrics like Coolmax™ and Supplex™. Soft, breathable, colour fast, and stretch-proof, the clothing stays new-looking, wash after wash. Customers will find sizes from 0-18, with a new plus-size line recently introduced. Comments and suggestions are always welcome as customer input helps create new features.
Like their mission statement, “Inspired by Life”, both Courtney and Eileen want others to know that it is possible to pursue, and obtain your dream. Although developing your own fashion line and running a store is a lot of hard work, the effort is paying off for the team at Titika.
A strong supporter of the local Beaches community, Titika is also a store that believes in “giving back”. On February 14, 2010, all clothing will be 30% off, and 50% of proceeds from all items sold will be given to support relief work in Haiti.
Titika, 2012 Queen St. E.