Beaches|Life
Past Issues:

What is your business image? Thriving Ad Company selected beaches, by choice.

The Ad Company at Queen and Coxwell discovered the secret that aften escapes the world of design, that is, “We design for our paying customers.”

Owner and designer Gerry Tate, along with Creative Director Joan Mann, understand that listening to customer needs is what it’s all about, particularly when you are designing company catalogues, corporate identities, web sites and ad campaigns.

Gerry moved his shop to the Beaches nine years ago after first establishing his business in Markham. “My parents met in the Beaches,’ he explains, “My mom was a teller at the bank that is now Murphy’s Law…. somehow I eventually was drawn back to this community and the lake.” He then adds, “I guess there always was a “beacher” in me.

The full service print and web design company takes projects from concept to delivery. Although they have particular expertise in package design and point of purchase displays, services cover a range of needs including logos and overall brand development, direct mail promotions, catalogues and web design.

Joan points out that they are particularly skilled at being able to take a company’s existing marketing scheme or brand then integrate it across all pieces – print and electronic – for a consistent and unified look.

The Ad Company attracts customers from around the GTA, larger clients such as Canadian Tire, Whal, and the Weather Network, as well as many Toronto and local businesses. Many customers are agencies that seek out the economy of a smaller shop that also offers faster delivery and the luxury of talking directly to the designer on staff.

Gerry notes that all their clients love the fact that there is just no “red” tape” at the Ad Company. Even the fact that they can just park outside and walk in is a benefit to many used to more inaccessible locations.

Increasingly, the Ad Company is noticing the shift toward more digital media. For example, they printed an internal catalogue for Canadian Tire for 10 years, but just this past year, converted the entire catalogue to an online publication.

“We’re not a quick copy,” explains Gerry, but for anyone who appreciates the value of good design, plus a hands-on approach and quick turnaround, come visit us at The Ad Company.

The Ad Company,
7 Coxwell Ave, just around the corner from Queen St. E.