Beaches|Life
Past Issues:

New Decade – New Success

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A little planning and action will help your business succeed in the new decade.

The first decade of the new millennium has gone by quickly. Over the past ten years,
there have been significant changes, from lifestyle to technology, as well as new
insights on how to best run our businesses. Company and personal branding is more
important than ever in today’s crowded marketplace where every product and service
provider is trying to get the attention of your customers!

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So whether you are starting a new business, have been in business a long time, or are working in a company looking for greater success, now is a good time to analyze, assess, strategize, then plan to make sure that this next decade brings you increased sales.

Key areas for your new decade planning:

Business & Marketing Plan – This is your guidebook for where you want to be in 1, 2 and 5 years, and how you’re going to get there.

Brand Development – What needs to happen to give your brand a facelift and carry out your brand message through all your marketing materials: business cards, brochures, ad designs, etc.

Customer “Curb Appeal” – It is a new year and a new decade. Why not give your storefront or office environment a new and fresh appeal, in keeping with your brand image?

Advertising – Advertising is a necessity, especially for small businesses. Take time to evaluate your current advertising program. Are you reaching the right audience? Are you sending a consistent message that customers see again and again?

Digital Communications – Increasingly, customers are going online not just to buy but also to talk about what they are buying and share information. Does your technology assist with this conversation?  Are you working harder but not smarter? Make sure you are using the best technology for your business.

Digital Printing – Directing promotions to your target audience is so much easier with today’s digital printing. Digital printing gives you what you need quickly, easily, and in smaller, targeted quantities than traditional offset printing. Keep your customers in your radar! This means finding constant ways to communicate with them and communicating well. Using the right words and the right message matters. They will talk about you, and through word of mouth, spread your message for you.