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Tricks of the Trade for Small Business Success – Customer Service


Today good products and great customer service go hand-in-hand to a successful business, especially for small business. These are top qualities on the list:

Eye contact with a smile when a customer walks into your store or office, is a welcoming gesture. A “thank you” as they leave will make their visit a pleasant experience, which will bring the customer back.

Reply to customer email and phone calls
Customers will appreciate it more when you quickly respond to their requests, even if you don’t have an answer for them. Remember, they were thinking of you first when they had a specific need, not your competitors.

Keep your words and promises
Make sure you are being realistic and honest when you commit to something with your customer – and keep it. Things happen, so if something does not work out as promised, keep your customers informed.

Have knowledgeable staff
If customers feel your staff were very helpful, be it in person or on the phone, they will return.

Be helpful to your customers even if they are not buying right away
How many times do you go back to the same place and look at the same stuff over and over again before making the purchase? Often! So do your customers, they just need your help to make up their minds. Not rushing them will leave you with a long-time, good customer who will come back to you over and over again.

Give customers a sense of security whenever you can
Try to set up a good return and exchange policy. When customers know they have a chance to return or exchange items, you will likely close the sale sooner.

Let customers feel they got more than they expected
This can be your knowledge, tips and helpful suggestions related to the product or service they purchase from you.

Building relationships with your customers
People like to do business with those they know and trust.

Taking care of concerns
Deal with customer concerns quickly and come to a fair solution. Keep in mind bad word of mouth travels fast and far.

Be a good listener
Listen to your customers. Do your best to understand their questions before you give a solution. Also, read emails carefully and completely before you reply.

Put yourself in your customers’ shoes
Treat all of your customers the same way you would want to be treated if you were them.