It’s been 20 years since the first website was launched. Today, websites link together over
1 billion people worldwide.
Websites are the first place people now check when they find out about your business.
A good website makes a great first impression.
Websites provide for a two-way conversation. Customers can come and look, then ask questions, follow up with an email or phone call. You can use video to introduce yourself, provide photos, news posts, even a link to your blog and twitter.
A website that looks amateurish sends clients away to look for someone else.
What are the most important elements of a good website?
- A home page clearly written and engaging so readers visit the page for longer than 10 seconds.
- A site that is clearly organized with not too much text!
- Current photos, videos, interesting graphics.
- A look that matches your branding.
- Navigation tags that are easy to find.
- “Hot buttons” on the home page that take customers directly to ordering information, your newsletter or special announcements.
- Key words put into your meta tags so that search engines find you.
- Make sure it can be viewed on various browsers, Explorer, Safari, FIrefox, etc.
- Sites need to load quickly otherwise visitors leave.
- All the links must work or remove them.
- Long flash introductions frustrate visitors.
- Use sound wisely.
- Is your site easy (and inexpensive) to update?