Past Issues:

Websites are here to stay


It’s been 20 years since the first website was launched. Today, websites link together over
1 billion people worldwide.

Websites are the first place people now check when they find out about your business.
A good website makes a great first impression.

Websites provide for a two-way conversation. Customers can come and look, then ask questions, follow up with an email or phone call. You can use video to introduce yourself, provide photos, news posts, even a link to your blog and twitter.

A website that looks amateurish sends clients away to look for someone else.

What are the most important elements of a good website?

  • A home page clearly written and engaging so readers visit the page for longer than 10 seconds.
  • A site that is clearly organized with not too much text!
  • Current photos, videos, interesting graphics.
  • A look that matches your branding.
  • Navigation tags that are easy to find.
  • “Hot buttons” on the home page that take customers directly to ordering information, your newsletter or special announcements.
  • Key words put into your meta tags so that search engines find you.

Technical Consideration

  • Make sure it can be viewed on various browsers, Explorer, Safari, FIrefox, etc.
  • Sites need to load quickly otherwise visitors leave.
  • All the links must work or remove them.
  • Long flash introductions frustrate visitors.
  • Use sound wisely.
  • Is your site easy (and inexpensive) to update?