Business Profile
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What Would You Like Cleaned Today? The Maids make the magic happen

IMG_1387When Lynn Mulroy and her husband Sean first started their business in the fall of 2008, they had zero customers and 4 staff. By the end of the first year, their business had been recognized as Start-up of the Year at an International convention. The Maids (East Toronto, The Beaches and Durham Region) has 22 employees, and over 200 regular customers.

Many of their customers are in the Beaches, where Lynn and her husband used to live. “We still have a strong connection and ties to the community,” she said.

The couple set the business when they were looking for a change. Lynn had worked as an HR executive in the corporate world for many years, but wanted to take the self-employment route. Sean, already skilled as an entrepreneur, had operated a successful brick restoration business for 16 years.

After carefully researching all the options, they selected The Maids because of the franchise’s leadership team and business model, which offered lots of support including their own business coach.

Lynn also was interested in a cleaning service because of her own first hand experience with independent cleaning services.

Defining differences for The Maids include a customer guarantee that the work is done to full satisfaction; and assurance that all the employees work directly for The Maids. They show up at the office each day – there’s no sub contracting.  They work in teams and each team member is bonded and insured, and each team comes with its own team leader. “Our employees are the face of the company,” explains Lynn, “So we carefully scrutinize who we hire. We make sure they have skills, both in cleaning, as well in leadership and customer service.”

Another difference is the customization provided. There is no “one set clean” that you order.

“Many people do require regular maintenance cleaning”, says Lynn, “but others just want a cleaning ahead of a party or during the summer when they want to be outdoors with their kids. The Maids are also hired to do “project work” such as getting a house cleaned ahead of a real estate staging, or post renovation.

“It’s whatever a customer needs,” says Lynn, “We are very customized to needs and to budget.”

She explains that if a customer just wants to provide a list and then hire The Maids for 1 hour, the team will work through what they can get done in the time provided, priority items first. “It might be to clean a refrigerator or freezer, clean a basement, do the closets, wash walls or inside of windows… whatever it is that you don’t want to do.”

And there’s no issue with pets, in fact, “We love pets,” says Lynn, “Our cleaning staff often refers to the homes by the pet names, “we’re going to Rover’s house today, or Spot’s house today!”

A franchise operation, The Maids Durham includes East Toronto, the Beaches as well as Pickering, Ajax, Whitby, Oshawa, Uxbridge, Port Perry, Bowmanville, and Courtice. All supplies are Eco-friendly and include tools such as HEPA-filter backpack vacuums that get to dust and allergens even in difficult-to-reach places.


The Maids
416-636-1522 •