Category Archives: Biz Talk

Summer: Time to go where your customers hang out!

Summer can be slow for many businesses, especially if you depend on customers to come inside when the sun is shining. Most would rather be at the beach! Summer also can be a challenge to sell products or services that no one thinks they need when the weather is warm or when they are thinking about vacations.  Don’t let summer … <entire article…>

Keeping Great Staff

When you run a small business, you might think your most important “secret ingredient” is your products, or your location, or even the sign outside your business. These are all important, but when you think about it carefully, your true secret ingredient is your staff. You may have the best product in the city, but you need great people to … <entire article…>

Business Visionaries What Can You Learn?

Take a moment to think “big” for your business. Back away from looking at what you are doing every day. Look instead at other successful business owners and ask yourself, “what have these successful men and women learned that I can apply to my business?” It’s both instructive and inspiring to see how many extremely successful people often share the … <entire article…>

The Art of the Focus Group

Have you ever lined the shelves of your store with a new product or offered a terrific new service, and then waited until someone bought what you were selling? Maybe they looked at the items, even asked about them, but then put them back on the shelf. When you are selling a product or service, it can be very difficult … <entire article…>

Just Like Your Eyes are the Windows of Your Soul, Store Windows are the Eyes of the Store

Window displays became popular in the late 1800s because large plate glass was now available to make windows that ran the length of a store. When Selfridges opened in London, England, it featured the longest continuous window façade Britain had seen. The window displays at Selfridges became an instant hit, setting a trend that retailers still use today in order … <entire article…>

Top Tips from A Successful Venture

For the past 11 years, Beaches|Life has hosted a successful Kids Program Open House for families and businesses in the community. By meeting directly with local business owners, and talking to so many community members, we’ve learned a thing or two that would like to pass on to other business owners. Whether you have been in business a long time … <entire article…>

The In-Store Experience: You Can’t Beat It!

Businesses today keep hearing the same refrain over and over  –  go online, sell online, get your customers online, succeed online. So what does this mean to a store owner who actually operates a business from a bricks and mortar store? Your store could be your best advantage! In today’s world of e-selling, the experience that customers receive when they … <entire article…>

What’s Your Sign?

There’s an old saying that a business with no sign is a sign of no business. Recent studies found that 40 percent of shoppers make quality assumptions about a business based on whether that business has a clear and attractive “identity sign”. And over half have failed to find a business because of an unclear or undersized “identity” sign. In … <entire article…>

What is Your Brand?

Brand is a favourite buzzword for marketers. But don’t think it only applies to large companies. Every business, from the smallest to the largest, needs to understand what brand is, and most of all, how to establish your own brand and how to keep it strong. Many people think that brand is about your logo or the design of your … <entire article…>