Category Archives: Biz Talk

Small biz Unique Advantages

Ecommerce has transformed the way we buy and sell. However, small businesses have unique advantages over ecommerce giants like Amazon. Below are ways in which small businesses can flourish in a growing market. Customer Service Consumers want to feel like their voices are being heard. People are tired of the feedback surveys and online chats with robots. Small businesses can … <entire article…>

Holiday Prep & Maintain

It’s that time of the year when most businesses face additional wear and tear on their store or facility. With winter weather, there is ice, snow and freezing rain. It’s also the time of the year when there may be additional foot traffic because of holiday events. This increases the spread of germs, especially with dry, indoor air.  As we … <entire article…>

Marketing & Advertising for Small Biz

What does your business want most? Sales, of course. But the only way to get sales is to make sure that as many people as possible know about your business and what you sell. No one doubts what McDonald’s sells because you see the signs, the ads, even the specifically-designed restaurants everywhere you go. Most businesses can’t be like McDonald’s. … <entire article…>

Come In, Be Our Guest

The extras that tell people they are welcome at your place of business We all know that it is important to make customers feel welcome at your place of business. It makes a big impact, whether you are operating a retail establishment, or providing services and products where customers may have to spend time in a waiting room or reception … <entire article…>

Summer: Time to go where your customers hang out!

Summer can be slow for many businesses, especially if you depend on customers to come inside when the sun is shining. Most would rather be at the beach! Summer also can be a challenge to sell products or services that no one thinks they need when the weather is warm or when they are thinking about vacations.  Don’t let summer … <entire article…>

Keeping Great Staff

When you run a small business, you might think your most important “secret ingredient” is your products, or your location, or even the sign outside your business. These are all important, but when you think about it carefully, your true secret ingredient is your staff. You may have the best product in the city, but you need great people to … <entire article…>

Business Visionaries What Can You Learn?

Take a moment to think “big” for your business. Back away from looking at what you are doing every day. Look instead at other successful business owners and ask yourself, “what have these successful men and women learned that I can apply to my business?” It’s both instructive and inspiring to see how many extremely successful people often share the … <entire article…>

The Art of the Focus Group

Have you ever lined the shelves of your store with a new product or offered a terrific new service, and then waited until someone bought what you were selling? Maybe they looked at the items, even asked about them, but then put them back on the shelf. When you are selling a product or service, it can be very difficult … <entire article…>

Just Like Your Eyes are the Windows of Your Soul, Store Windows are the Eyes of the Store

Window displays became popular in the late 1800s because large plate glass was now available to make windows that ran the length of a store. When Selfridges opened in London, England, it featured the longest continuous window façade Britain had seen. The window displays at Selfridges became an instant hit, setting a trend that retailers still use today in order … <entire article…>