Category Archives: Biz Talk

Top Tips from A Successful Venture

For the past 11 years, Beaches|Life has hosted a successful Kids Program Open House for families and businesses in the community. By meeting directly with local business owners, and talking to so many community members, we’ve learned a thing or two that would like to pass on to other business owners. Whether you have been in business a long time … <entire article…>

The In-Store Experience: You Can’t Beat It!

Businesses today keep hearing the same refrain over and over  –  go online, sell online, get your customers online, succeed online. So what does this mean to a store owner who actually operates a business from a bricks and mortar store? Your store could be your best advantage! In today’s world of e-selling, the experience that customers receive when they … <entire article…>

What’s Your Sign?

There’s an old saying that a business with no sign is a sign of no business. Recent studies found that 40 percent of shoppers make quality assumptions about a business based on whether that business has a clear and attractive “identity sign”. And over half have failed to find a business because of an unclear or undersized “identity” sign. In … <entire article…>

What is Your Brand?

Brand is a favourite buzzword for marketers. But don’t think it only applies to large companies. Every business, from the smallest to the largest, needs to understand what brand is, and most of all, how to establish your own brand and how to keep it strong. Many people think that brand is about your logo or the design of your … <entire article…>

Advertising Your Business Personality

Can a business have a personality? You bet it can. Think for a moment about one of the biggest business personalities Toronto has ever seen. You guessed it – Honest Ed’s! For the past 68 years, there was no place quite like Honest Ed’s, a store that garishly and boldly made a statement every day as a retail wonderland for … <entire article…>

Reaping the Benefits of Your Business Harvest

Have you ever thought of your business in terms of four seasons? The business of farming follows the calendar with specific activities designated for winter, spring, summer and fall. But if you think about it, even businesses that aren’t related to agriculture can be thought of in terms of seasons. Fall Finally, you come to the harvest. This is when … <entire article…>

Two Words that Make a Big Difference to Business

Thank you. Those two words are two of the most important for any business owner. You do your best to provide the best services or the highest quality products. Maybe you cook great food in your restaurant, or provide reliable plumbing when there’s an emergency. But when was the last time you actually thanked your customers? Research shows that saying … <entire article…>

Be part of the “Next Big Thing”

By now, you’ve thought about or already made plans for growing your business in 2016. Growth doesn’t have to mean a big step but it’s an indicator for moving forward. Sometimes a series of smaller, careful steps move your business forward in a way where you can track your progress, reflect on what is working and adjust as you go … <entire article…>

What’s Your Story? Customers Want to Know!

In many cases, your business is about selling your story. Either personal or professional. How you started. Why you started. It connects you with your customers by letting them get to know you and your products. The “story” of your business can be the most compelling reason why customers notice you and take interest in what you are selling. Don’t … <entire article…>